Our long-term relationship with Uqbar has been divided into several phases.
Initially, we inherited the system from another company, after difficulties during the development phase. We then carried out in-depth investigative work, analyzing the code and creating regression tests to complement and tidy up the list of bugs found.
Throughout the process, we identified unfinished functionalities, so we decided to divide our approach into two major actions: corrections and new functionalities.
We started with fixes, reducing the number of critical bugs in the platform as much as possible, and segregated the work into a few additional levels.
Initial focus on visitors
We fixed everything that non-logged-in users could access and launched the first version of the platform into production. We then fixed everything that users on the free plan could access and also the permissions control.
After the success of the free launch, we focused on integrating the payment solution (Stripe) into the system.
Collection and Centralization
To launch the next plans, we fixed the missing bugs and implemented integration with the external billing application, launching the paid plans in production.
In this new paid experience, one of the big challenges was the centralization of systems, since old users had access to legacy applications. To solve this, we focused on bringing the old functionalities to the new platform, consolidating the new system and strengthening our relationship with users, giving them a clear incentive to migrate.
Network and Management
With the aim of being a platform for networking as well, from 2022 we will focus on implementing new features such as institutional and professional profile registration, strengthening the notion of the platform as a hub for networking.
During this phase, we also focused on consolidating the management process. Due to the existence of some legacy systems, data was brought into the application, but was not directly editable. We then migrated and centralized the entire management process in an administrative environment, avoiding jumping between systems and facilitating the financial and operational management of the platform.
From that point on, evolving the platform became a data analysis job. We strongly believe that a data-driven methodology brings better results, by combining our team's and the client's notion of a unified and real view of what happens to the platform's users.
To take this first step, we added more robust analytics tools, allowing us to base our decisions on the platform's new visual identity.
From the second half of 2023, we are focused on refactoring all the screens for the new visual identity, and refining the existing functionalities, creating an increasingly cohesive, close and functional experience for the platform's users and Uqbar's clients.