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With the growth of the Rent a Car area and the great competition based on prices, Unidas identified the need to optimize its operations in the pricing sector. The aim is to develop a robust internal system that not only allows detailed analysis and effective control, but is also capable of monitoring competitors' prices in the national territory, in different channels.
The intense competition for value in this market means that small price fluctuations guarantee larger allocations, often at the expense of the profit margin. We are therefore using large volumes of data to refine the logic of the results. In addition, we are developing an Artificial Intelligence project to facilitate decision-making in price forecasting.
We started at Unidas on 16/08/2021 and we are still innovating, updating and improving the system.
In partnership with Unidas, we built a decision-making system to understand market prices by surveying and analyzing competitors' pricing strategies.
We have enabled the pricing area to scale from around 100 prices captured per day to more than 3 million prices per day.
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