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Like many other retailers, Kimberly-Clark's main focus is on creating promotions to build customer loyalty. Tired of switching software suppliers, facing delays and quality problems, the company sought a definitive and reliable solution, leading to a partnership with ZRP to develop an official Kimberly-Clark system.
We used the solid foundation of the Chatpromo system and our in-depth market knowledge to quickly develop a customized solution for Kimberly-Clark - a multi-stage super campaign designed to scale and be reused in other Kimberly-Clark projects, ensuring efficiency and consistency.
Kimberly-Clarck's partnership, through ChatPromo, developed by the Innovative Products Service, resulted in a customized base that can be reused in various campaigns and products. With a set of specific and demanding rules, we delivered a unique experience, fully aligned with the company's strategy.
The campaign was a success and reaffirmed ZRP's ability to deliver robust technological solutions aligned with the strategic needs of large companies. Our expertise in software development, combined with an understanding of the market, enabled Kimberly-Clark to achieve significant results, highlighting ZRP as an essential partner for the success of large-scale campaigns. and exemplified how collaboration between brands and software development companies can result in a robust solution that is perfectly aligned with corporate strategy.
After the entire campaign was developed, creating a platform with Kimberly Clark's style and identity, an average of 8,000 notes were sent through the platform each month.
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